Top 7 Trends in Online Ad Design- Peevish Pixels
http://www.sitepoint.com/article/top-trends-online-ad-design?moderated#postcomment
“If you’re anything like me, you don’t pay much attention to online ads. To those of us who spend a lot of time online, they become like white noise… our online arsenals expand to include browsers and toolbars…”
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webpencil.com
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This article gives several reasons as to why banner ads are no longer successful. Numerous online articles that side with this opinion, do have a point. That banner ads are not advertisements anymore, they are just ‘peevish pixels’. The flashing .gif ads and flat banners do not give the company the reputation deserved. It becomes a waste of resources for starting webmasters to begin their journey on the web. It also gives a viewer the another entry in their ’see no evil’ book of banner ads. If more TLC was given to these ads, than just the guidelines of check one -> [] flash $$$ [] no flash $ , then google would not have had to join the fight for anti-banner warfare. Artistic Ads that provide depth, curiosity, reputation, and sophistication should be enough to persuade first time banner buyers.
mw.ReJoice
In light of being an optimist, banner ads if created skillfully and planned carefully, could have the greatest potential of attracting customers than opening an AdWords account. The amount of $ in each payperclick may not be a lot, but customers searching still only see a link. They see symbols of predictable shapes and curves. One rule in attracting attention is to be zigzag and swirly at the same time. Google only provides searchers with letters, but no image. Which means that each word must have the meaning to create a phrase. Not only does this phrase have to fit in one line, characters are counted. To be specific
Headline: Max 25 characters
Description Line 1: Max 35 characters
Description Line 2: Max 35 characters
Display URL: Max 35 characters
Destination URL: Max 102 characters
This comes out to total of 232 characters including spaces. Including spaces… you have to pay for a piece of the pie that does not exist. Do advertisers put the spaces in? Yes, they do. At this character limit, assuming that each word is about 5 letters long, brings us to 46.4 words. I”ll round it 47 to be generous. This puts us 953 words short of the old saying. Pictures, images, graphics, all have their own power.
Banner ads will never go away, because visuals are so important to the way humans interact to gain information. It is just up to banner buyers to make the correct choice to further the marketing history and revolutionize the industry.
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